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July 17, 2007 - "The New Rules" of Marketing and PR with David Meerman Scott
Welcome to the latest archived installment of the HRmarketer.com Webinar series. You can view the Webinar in its entirety here.
Welcome to the latest archived installment of the HRmarketer.com member Webinar series. You can view the Webinar in its entirety here.
David Meerman Scott was our guest speaker and is an online thought leadership strategist. Through his books, seminars and speaking he shows organizations how to harness the amazing power of viral marketing.
Thought-leadership content refers to:
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• Web site copy
• News releases
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• White papers
• Articles
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• Research reports
• Blogs
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• Podcasts
• Webinars
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In short, all that you produce and distribute publicly to be consumed by your target buyers and influencers. Online marketing and quality thought-leadership content is King & Queen in Lead Generation. Developing superior content is among the most important organizational capabilities your company needs to master (whether in-house, in-sourced or outsourced). You should make content development and distribution an organizational habit and should occur with regularity on at least a monthly basis.
Enjoy the Webinar!
Each quarter we'll offer a new Webinar on a timely marketing, PR or business-related topic.
Contact HRmarketer if you would like to learn more about what we can do for your organization. Our services help HR suppliers generate publicity, website traffic, sales leads and improved search engine rankings.
Contact us today at services@hrmarketer.com or 831-685-9700.
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