September 25, 2008 - PR 101: Get Your PR Program off the Ground

Welcome to the latest archived installment of the HRmarketer.com Webinar series. You can view the Webinar in its entirety here.

In this archived Webinar, the HRmarketer public relations team delivered a one-hour Webinar on "Getting Your PR Program off the Ground.” During the Webinar, you’ll learn how to:

• Develop a targeted media list of publications covering your company’s area.
• Review editorial calendars of industry publications to help plan targeted media pitches and press releases.
• Develop a company editorial calendar to plan for upcoming releases, potential bylined article pitches.
• Write a press release in clear, concise terms.
• Distribute press releases to targeted media list, with a short introduction letter or pitch highlighting the main points – basically “why they should care.”
• Distribute press release via a wire service using keywords in press releases that mimic terms your customers would use when searching for your services.

Gail DeLano and Elrond Lawrence, vice presidents of media relations at HRmarketer.com, will host the webinar. Both bring nearly 40 years combined public relations experience to the public relations team at HRmarketer.com.

Enjoy the Webinar!

Each quarter we'll offer a new Webinar on a timely marketing, PR or business-related topic.

Contact HRmarketer if you would like to learn more about what we can do for your organization. Our services help HR suppliers generate publicity, website traffic, sales leads and improved search engine rankings. Contact us today at services@hrmarketer.com or 831-685-9700.