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September 23, 2007 - Quality Content is the King and Queen of Marketing
Welcome to the latest archived installment of the HRmarketer.com Webinar series. You can view the Webinar in its entirety here.
Welcome to the latest archived installment of the HRmarketer.com member Webinar series. You can view the Webinar in its entirety here.
In this archived Webinar, the HRmarketer team delivered a one-hour Webinar exclusively for members only on how to create a successful marketing strategy using online thought-leadership content for lead generation and sales support.
Thought-leadership content refers to:
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• Web site copy
• News releases
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• White papers
• Articles
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• Research reports
• Blogs
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• Podcasts
• Webinars
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In short, all that you produce and distribute publicly to be consumed by your target buyers and influencers. Online marketing and quality thought-leadership content is King & Queen in Lead Generation. Developing superior content is among the most important organizational capabilities your company needs to master (whether in-house, in-sourced or outsourced). You should make content development and distribution an organizational habit and should occur with regularity on at least a monthly basis.
Enjoy the Webinar!
Each quarter we'll offer a new Webinar on a timely marketing, PR or business-related topic.
Contact HRmarketer if you would like to learn more about what we can do for your organization. Our services help HR suppliers generate publicity, website traffic, sales leads and improved search engine rankings.
Contact us today at services@hrmarketer.com or 831-685-9700.
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