Article: Seven Deadly Sins of Marketing Press Releases

3 pages

While literally hundreds of articles have been published on traditional press releases, they often ignore the existence, uniqueness and effectiveness of marketing press releases. A marketing press release is intended to drive sales leads and provide increased media visibility. Moreover, marketing press releases are the most cost-effective method for increasing SEO (search engine optimization). This technique works in all industries, but it has been tried, tested and proven by the marketing efforts of HR and employee benefit suppliers.

Unfortunately many organizations attempt marketing press releases and fail because they do not understand the fundamental differences between marketing and traditional press releases—the audience and the purpose of each. To avoid the most common pitfalls caused by these misperceptions, marketers must avoid the seven deadly sins of marketing press releases.