Trends in HR Marketingsm: Marketing and Selling in the Human Resource Marketplace: Winning Strategies and Tactics.
24 pages
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The intended audience of this report is any company that sells products or services to the human resource department and / or through employee benefit brokers The human resource (HR) marketplace is poised for significant growth in the next 10 years. Companies around the world are increasing their investment in HR infrastructure. They are not only becoming more attuned to the benefits of recruiting, hiring and retaining top talent, but they are also buying more products and services to help them realize the best return from their people and investing in automation to streamline the delivery of these services. As the market for HR products and services expands, so does the competition. This report includes:
- Assessment of HR marketplace, buyers, opportunities, trends and how to capitalize on them
- Marketing strategies and tactics that will put your firm in front of the competition
- Integrated approach to marketing and public relations that will generate more leads and sales
- Value of outsourcing administrative marketing and public relations activities so you can focus on execution
For the purposes of this white paper, we define the HR marketplace as the sum of the markets served by HR software and service providers as well as by employee benefit providers. We estimate the size of this market to be over one trillion dollars annually. To be sure, the value of this market has not gone unnoticed; there are currently tens of thousands of vendors courting the HR dollar. This means that vendors of HR products and services must execute with excellence in sales and marketing to secure and defend a meaningful portion of the marketplace. Excellent execution requires the appropriate resources, as well as well-crafted strategies and tactics for customer selection, acquisition and retention.
This white paper is for these very companies that provide products or services to the HR marketplace. It offers a 10,000-foot view of the HR marketplace, including opportunities and trends and how to capitalize on them. Building off primary and secondary research, the HR buyer and market are profiled and segmented, clearly showing the abundant opportunity offered by this market segment.
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