Trends in HR Marketing^sm: Where HR Suppliers Spent their Marketing and PR Dollars in 2005 and What's Ahead in 2006

This research report, sponsored by HRmarketer.com, covers some of the latest trends and best practices for marketing to the Human Resource and Benefits services marketplace. The research data referenced in this report is based on responses from suppliers in the HR/Benefits marketplace, collected during the fourth quarter of 2005. The key trends outlined in the report are: By overwhelming majority, marketers are framing their most important objectives in terms of lead and demand generation. Online marketing activities are supplementing and/or replacing more traditional marketing activities like trade show participation. “Marketing PR” and search engine optimization (SEO) enabled leading HR and employee benefit marketers to take full advantage of the industry trend to align Internet technology, marketing strategies, public relations and sales objectives to make the most of their available marketing budget. In this report, we also offer information on key findings and recommendations, implications and analysis, what the HR/Benefits marketplace has learned and best practices for HR and benefits service marketing in 2006 and beyond.

12 pages