Trends in HR Marketing^sm: Where HR Suppliers Spent their Marketing and PR Dollars in 2006 and What's Ahead in 2007

15 pages

This research report, sponsored by HRmarketer.com, the #1 Internet marketing and media visibility service for companies selling to human resource departments and/or targeting employee benefit brokers and consultants, covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2007.

The data presented in this report is based on responses from HR and employee benefits suppliers collected during December 2006. The key trends outlined in this report are:

• Patterns of adoption and use of various marketing and PR tactics by HR and employee benefits suppliers
  
• Evaluation of marketing and PR tactics by HR and employee benefits suppliers
  
• Continuing devaluation of print materials, printed direct marketing and possible shifting of importance of trade show investment
  
• Potential growth of “Marketing 2.0” and “Marketing PR” tactics in 2007 including social media and press release optimization

This report also includes key findings, recommendations and what the HR/Benefits marketplace has learned about online marketing in 2006. Finally, a view of marketing activities to come in the HR/Benefits marketplace and in the integrated, online environment of 2007 and beyond is presented.