Squeeze Appoints Melinda Davenport as Strategic Advisor to Fuel Expansion

Squeeze, the massage franchise known for its innovative approach to the industry, has welcomed Melinda Davenport, a seasoned communications executive, as a strategic advisor to its Advisory Board. This strategic move is timed with Squeeze's ambitious plans to expand its national presence and solidify its status as a leader in the massage sector. Davenport's extensive experience in Fortune 500 companies and her strategic leadership skills are expected to be pivotal in navigating the company's growth trajectory.

As part of her role, Davenport will collaborate closely with Squeeze's co-founder and CEO, Brittany Driscoll, focusing on investor strategy, innovation, and expanding the brand's network. Her involvement is also aimed at enhancing corporate mentorship and strengthening industry relations, which are crucial for Squeeze's continued success and innovation in the competitive massage market.

Driscoll highlighted the significance of Davenport's appointment, noting her proven track record and visionary approach as key assets that will drive the brand's growth and innovation strategies forward. Davenport expressed her enthusiasm for joining Squeeze, praising the company's commitment to excellence and innovation, and her eagerness to contribute to its goal of becoming a household name.

Since its launch in 2017, Squeeze has distinguished itself through a tech-forward booking experience and personalized massage services, quickly gaining popularity among consumers. The company's expansion strategy includes doubling its national footprint by the end of 2024 and establishing 500 locations in the next 5-7 years. With 15 locations already open and over 85 in development, Squeeze's growth potential is evident.

Squeeze's innovative app-based platform simplifies the booking process, allowing customers to customize their massage experience, from pressure to ambiance, without extra charges. This customer-centric approach, combined with Davenport's strategic guidance, positions Squeeze for significant advancements in the massage industry. Her expertise in communications and brand reputation is expected to be invaluable as Squeeze continues to disrupt traditional massage services and expand its reach across the United States.