RBI Expands Services with Launch of RBI Impact and RBI Properties to Meet Evolving Market Demands

Strategic marketing and media agency RBI has announced the creation of two new divisions, RBI Impact and RBI Properties, signaling a significant expansion in its service offerings. This development reflects RBI's commitment to diversifying its portfolio and addressing the increasing demand for marketing solutions that not only drive revenue but also foster social impact. The announcement, made on August 28, 2024, in Louisville, KY, introduces RBI Impact, led by Bert Hensley, focusing on media alliances and partnerships for measurable societal benefits, and RBI Properties, under Keith Burdette's leadership, aimed at creating unique brand experiences for revenue growth.

Bert Hensley, with his extensive background in sports and entertainment marketing, sponsorship sales, and strategic fundraising, is set to steer RBI Impact towards creating value for clients through strategic and impactful initiatives. Similarly, Keith Burdette's three decades of experience in revenue generation for major league and collegiate events will guide RBI Properties in delivering innovative partnership opportunities. Rob Blair, President of RBI, highlighted the potential of these divisions to enhance the agency's mission and deliver significant benefits to brand partners and communities alike.

The launch of RBI Impact and RBI Properties comes at a time when businesses are increasingly prioritizing corporate social responsibility and purpose-driven marketing. RBI's approach to combining impactful partnerships with revenue-generating strategies positions the agency as a leader in offering comprehensive solutions that meet the dual objectives of profitability and social contribution. With offices across several states, RBI is well-equipped to serve a diverse client base, reinforcing its reputation for blending advertisement and entertainment to build audience and revenue.

This strategic expansion by RBI not only underscores the agency's adaptability to market trends but also its dedication to fostering meaningful connections between brands and their audiences. As the demand for integrated marketing solutions that align with corporate values and societal goals continues to grow, RBI's new divisions are poised to play a pivotal role in shaping the future of the marketing and media industry.