HR.com Launches Advisory Board for State of Employer Branding 2025 Study

HR.com has announced the formation of a new advisory board for its State of Employer Branding 2025 study, bringing together a panel of industry-leading experts to influence the direction of employer branding strategies. This move is timely, as businesses increasingly seek innovative approaches to stand out in a crowded job market and secure the best candidates.

The advisory board, featuring seasoned professionals like Kylie Denk of Index Exchange and Rachel Duran of Hewlett Packard Enterprise, will work alongside the HR Research Institute (HRRI) to craft practical strategies. These strategies aim to assist HR teams in aligning their company's culture and values with their recruitment efforts, thereby improving their appeal to high-quality talent.

Debbie McGrath, HR.com's CEO, highlighted the critical role of employer branding in today's talent acquisition landscape. She pointed out that integrating core values into recruitment not only attracts suitable candidates but also ensures the company's message resonates with the desired talent pool.

The initiative will culminate in a detailed report and a two-page infographic, summarizing key findings and recommendations. Additionally, HR.com plans to host a virtual event on January 16, 2025, featuring expert discussions on employer branding. This study follows HR.com's previous research, including the 2024 report on employer branding and recruitment advertising, underscoring the organization's dedication to advancing HR practices.

The HR Research Institute, known for its comprehensive and insightful HR research, supports over 2 million HR professionals worldwide. The State of Employer Branding 2025 study is poised to offer valuable insights into leveraging company culture, digital media, and performance metrics in employer branding, equipping HR professionals with the knowledge to navigate the complexities of talent management effectively.