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OBBM Network TV Revitalizes Local Media with City-Specific Streaming Channels

Curated News for the HR Professional October 30, 2024
By HRMarketer News Staff
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OBBM Network TV Revitalizes Local Media with City-Specific Streaming Channels

Summary

OBBM Network TV is addressing the evolving television viewership trends by launching city-specific streaming channels, offering diverse and locally relevant content to counteract the homogenization of news and entertainment, with potential implications for the media landscape and local economies.

Full Article

The television industry is witnessing a transformative shift as OBBM Network TV introduces city-specific streaming channels across the United States, marking a significant move towards local media revival. This initiative responds to the changing preferences of viewers who are increasingly seeking content that is not only diverse but also locally relevant, diverging from traditional media sources. The network's strategy is rooted in the observation of a growing distrust in mainstream media and a demand for alternative perspectives, particularly among conservative audiences.

Larry Kortkamp of OBBM Network TV highlights the network's mission to provide a platform that strengthens conservative voices without resorting to divisiveness, aiming to foster strong communities capable of resisting global governance pressures. By focusing on local confidence, OBBM Network TV seeks to rebuild trust in media through city-level coverage that includes local government, businesses, and community events, directly impacting viewers' lives.

Starting in Q1 2024 with 18 local channels in Dallas-Fort Worth, the network has expanded to Florida's Space Coast, Houston, and Austin, with plans to reach 330 cities nationwide. The content offered spans local news, civics education, family-oriented entertainment, and conservative commentary, alongside efforts to bolster local economies through targeted advertising.

Available on popular streaming platforms like Roku, AppleTV, and Amazon Fire TV Stick, OBBM Network TV's channels blend local and national programming, offering a unique mix of community-specific and broader content. This innovative approach not only caters to the conservative audience's demand for alternative narratives but also has the potential to redefine media consumption and engagement at the community level.

The implications of OBBM Network TV's expansion are vast, suggesting a possible shift towards media localization, increased content diversity, and a more decentralized media ecosystem. As the network grows, it may inspire other media entities to explore similar models, thereby enriching the media landscape with a variety of perspectives and fostering a deeper connection between television and community engagement.

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