Flimp's 2023-24 Open Enrollment Case Study Reveals High Engagement Rates with Digital Benefits Communication

Flimp's 2023-24 Open Enrollment Case Study and Trends Report has unveiled significant findings on employee engagement with benefits communications, showcasing an average engagement rate of 70% across 14 industries. The study, analyzing campaigns from 235 employers reaching 842,000 employees, emphasizes the critical role of innovative, multimedia, and mobile-friendly communication strategies in today's diverse work environments.

One of the standout findings is the 87% engagement rate among first-time users of Flimp's Digital Postcards, indicating a strong preference among employees for interactive and accessible benefits information. These Digital Postcards, which combine videos, benefits guides, and decision-support tools, have proven particularly effective across various work settings, including remote, in-office, and field-based employees.

The report also notes a significant rise in mobile engagement, with mobile views increasing to 19% this year. This trend underscores the growing need for flexible, on-the-go access to benefits information, further highlighted by the 70% engagement rate with QR codes, which saw mobile rates climb to 29% for Flimp-created QR codes.

Industry-specific engagement rates provide additional insights, with construction leading at 117%, followed by banking and financial services at 90%, and consumer products and retail at 89%. These figures suggest that certain sectors may be more receptive to digital benefits communication strategies.

Wayne Wall, CEO of Flimp, linked high engagement rates to client retention, stating, "Our clients' exceptional engagement rates are what keeps our retention rates so high year after year." This connection highlights the importance of effective benefits communication in employee satisfaction and retention strategies.

The report's findings offer valuable benchmarks for employers, emphasizing the benefits of investing in multimedia, mobile-friendly communication tools. As organizations navigate the complexities of remote and hybrid work environments, the ability to effectively communicate benefits information becomes increasingly crucial for engaging and retaining employees in a competitive labor market.