AAM Strengthens Developer Services Leadership with Key Promotions

Associated Asset Management (AAM) has announced the promotion of Shelley Reith to Senior Vice President of Developer Services and Marsha Smith to Vice President of Developer Services, effective immediately. These promotions highlight AAM's dedication to internal talent development and its strategic focus on leading the community association management industry through innovation and expanded service offerings.

Shelley Reith, with 20 years at AAM, has been pivotal in the Developer Services team's success since 2022. As Senior Vice President, Reith will guide the department's strategic direction, aiming to broaden services in both new and existing housing markets, strengthen client relationships, and foster ongoing growth and innovation. Marsha Smith, a nearly 20-year AAM veteran, will now oversee critical projects and processes as Vice President, contributing her expertise in Pre-Development consulting and New Community set-up to shape future departmental initiatives.

Amanda Shaw, AAM President, praised Reith and Smith for their exceptional contributions and leadership, emphasizing their role in maintaining AAM's industry reputation and adapting to client needs and market demands. These leadership changes are timely, as the community association management industry navigates the complexities of evolving housing market dynamics.

The promotions of Reith and Smith, with their combined 40 years of experience at AAM, are anticipated to significantly enhance the company's service delivery and competitive edge. Their leadership is expected to drive innovation, offering developers and communities more tailored services and strategic insights, particularly in the Arizona housing market and beyond.

AAM's commitment to nurturing internal talent and strengthening its leadership team reflects a proactive strategy to address the changing landscape of community association management. This move not only underscores AAM's focus on employee development and organizational stability but also positions the company to better meet the needs of its clients and partners in a competitive market.