Tom Lyons Appointed as Global Chief Marketing Officer of Club Underdog

Club Underdog, a subsidiary of North Sixth Group, has announced the appointment of Tom Lyons as its new Global Chief Marketing Officer, marking a strategic step towards revitalizing overlooked sports teams and improving fan experiences. With over two decades of leadership experience, including work with major brands like Chipotle and New Balance, Lyons is expected to leverage his expertise in digital strategies and social media to build team brands and attract sponsors.

Lyons plans to focus on authentic content marketing opportunities within sports, aiming to highlight athletes' unique stories and perspectives to enhance fan engagement. His approach aligns with Club Underdog's mission to strengthen community connections and ensure long-term success for its teams. Daniel Hall, CEO of Club Underdog, expressed confidence in Lyons' ability to drive growth and deliver value to stakeholders globally.

This appointment comes during a period of significant growth for Club Underdog, which boasts a diverse portfolio including Brooklyn Football Club and historic European football clubs. The organization has already achieved notable successes, such as rapid promotions for Campobasso FC and the historic launch of Brooklyn FC. Lyons' role is anticipated to be crucial in further expanding Club Underdog's influence and enhancing the fan experience across its global operations.