Ascent Hospitality's Peter Ortiz Joins IFA's Hispanic Latino Franchise Leadership Council to Empower Latino Entrepreneurs

The appointment of Peter Ortiz, Chief Development Officer at Ascent Hospitality Management, to the International Franchise Association's (IFA) Hispanic Latino Franchise Leadership Council (HLFLC) underscores the growing importance of diversity and inclusion within the franchise industry. With a rich background in restaurant brand development, Ortiz's role in the HLFLC is poised to make a substantial impact on Hispanic and Latino entrepreneurs seeking to navigate the franchise landscape.

The HLFLC, an initiative under the IFA Foundation's Diversity Institute, is designed to bolster the economic contributions of Hispanic and Latino entrepreneurs through a comprehensive support system. This includes access to networking opportunities, educational resources, and mentorship programs. Ortiz's extensive experience with leading brands such as Perkins American Food Co. and QDOBA positions him as a pivotal figure in advancing the council's objectives.

Matthew Haller, President & CEO of the IFA, and Javier N. Solis, Chair and Founder of the HLFLC, have both highlighted Ortiz's potential to drive progress and facilitate opportunities for emerging franchise leaders. His involvement is expected to enhance the council's efforts in creating a more inclusive entrepreneurial ecosystem, thereby contributing to the broader goal of diversifying the franchise industry.

This development is particularly relevant for vendors and professionals within the human resources and talent management sectors, as it signals a shift towards more inclusive business practices and the recognition of the vital role Hispanic and Latino entrepreneurs play in the economy. The initiatives led by Ortiz and the HLFLC could serve as a model for other industries aiming to foster diversity and support underrepresented communities in achieving professional and business success.