Rocket Software Celebrates 35 Years of Innovation with Strategic Growth and Commitment to Modernization

Rocket Software has reached a significant milestone, celebrating 35 years of innovation and strategic growth. From its humble beginnings in a Boston garage, the company has evolved into a global technology powerhouse, now serving over 12,500 customers, including 43 of the Fortune 50. Under the leadership of Chief Marketing Officer Barbara Goose, Rocket Software has solidified its position as a trusted provider of core systems technology, focusing on modernizing mission-critical systems without causing disruption.

Barbara Goose, with over two decades of digital marketing experience, has been pivotal in shaping Rocket's marketing strategy since joining in 2021. Her expertise in brand equity and customer experience programs has contributed to the company's recent $2.275 billion acquisition of OpenText’s Application Modernization and Connectivity business. This move underscores Rocket Software's dedication to helping organizations modernize their systems efficiently, a testament to its commitment to innovation and strategic growth.

The Boston tech ecosystem has been instrumental in Rocket Software's success, offering access to top-tier academic institutions, engineering talent, and a supportive tech community. This environment has nurtured a culture of ingenuity and inclusivity at Rocket, enabling the development of next-generation talent and fostering strong community ties.

From a marketing standpoint, Rocket Software champions the concept of modernization without the need to rebuild from the ground up. Advocating for a hybrid cloud approach, the company ensures that critical data in on-premise systems remains securely accessible across platforms. This strategy is central to Rocket's messaging, emphasizing its role in helping organizations adopt emerging technologies like AI and automation while safeguarding their core systems.

Looking forward, Rocket Software is setting its sights on leading the charge in the evolving technology landscape, with a focus on hybrid cloud integration, cybersecurity, and AI. Initiatives like the NextGen Academy highlight the company's investment in talent development, preparing the next wave of engineers to innovate in these critical areas.

At its core, Rocket Software's success is driven by a commitment to values such as Empathy, Humanity, Trust, and Love. These principles not only guide its interactions with employees, customers, and partners worldwide but also cultivate a strong sense of community and identity. As Rocket Software continues to grow, its mission remains clear: to deliver unparalleled value to customers through innovation, strategic expansion, and a steadfast dedication to modernization without disruption.