Equinox Strengthens Leadership Team with Appointment of Bindu Shah as Chief Marketing and Digital Officer

Equinox, a titan in the luxury fitness and lifestyle industry, has taken a significant step forward by appointing Bindu Shah as its new Chief Marketing Officer and Chief Digital Officer. This move highlights Equinox's unwavering commitment to leading the market through innovative marketing and digital engagement strategies, ensuring its status as a top-tier brand in the competitive fitness and lifestyle sector.

Bindu Shah's impressive background includes pivotal roles at Tory Burch, Sephora, and Gilt Groupe, where she excelled in global marketing and spearheaded digital transformation initiatives. Her ability to harness data-driven insights and digital platforms to elevate brand presence and consumer interaction is anticipated to be a cornerstone in Equinox's strategy for growth and market dominance.

Marc Mastronardi, President of Equinox, has voiced strong support for Shah's appointment, emphasizing her role in the company's vision to innovate and cultivate a vibrant community of high-performance individuals. Shah's leadership is expected to merge creativity, performance, and community engagement, setting new benchmarks for the luxury fitness experience.

Since its inception in 1991, Equinox has been synonymous with luxury fitness, offering comprehensive wellness solutions that encompass fitness, nutrition, and recovery services. The inclusion of Bindu Shah in its executive leadership underscores Equinox's dedication to advancing its mission of promoting high-performance living. This strategic appointment is poised to propel Equinox's marketing and digital strategies, ensuring the brand continues to lead and redefine the luxury fitness landscape.