NIKE Appoints Michael Gonda as Chief Communications Officer to Elevate Global Brand Storytelling

NIKE, Inc. has announced the appointment of Michael Gonda as its new Executive Vice President and Chief Communications Officer, effective July 7, 2025. This strategic move underscores NIKE's commitment to enhancing its global communications strategy, focusing on storytelling, corporate and brand reputation, issues management, and employee engagement. Gonda will report directly to President and CEO Elliott Hill, signaling the importance of this role in NIKE's leadership structure.

Gonda's appointment is a clear indication of NIKE's dedication to amplifying the voice of sport and athletes around the globe. With a rich background that includes serving as Chief Impact Officer for North America at McDonald's Corporation and Global Chief Communications Officer, Gonda brings a wealth of experience and a unique perspective to NIKE. His expertise in building high-performing teams and fostering authentic connections is expected to play a pivotal role in NIKE's future communications efforts.

Expressing his enthusiasm for the new role, Gonda highlighted NIKE's status as a cultural force and a storyteller. His diverse experience, gained from working with brands like McDonald's, Chobani, and Weber Shandwick, along with his global perspective from living in the United States, Kenya, and China, positions him uniquely to lead NIKE's communications strategy. This appointment is anticipated to bolster NIKE's ability to engage with athletes and communities, reinforcing its position as a leader in the athletic footwear, apparel, and equipment industry.

At a time when NIKE continues to lead the global market, Gonda's leadership in communications is expected to navigate the brand through the complexities of modern storytelling and athlete engagement. His strategic vision and emotional intelligence are seen as key assets that will drive NIKE's narrative forward, ensuring the brand remains at the heart of sport culture worldwide.