Media Works Ltd. Strengthens Position in Media Services with Strategic Wins and Leadership Transition

Media Works Ltd., under the leadership of Jody Berg, has solidified its status as a premier media service company, specializing in research, planning, buying, and performance analysis. With a track record of over $80 million in media placements and a dedicated team of more than 50 professionals, the agency has successfully catered to a wide range of clients, from Fortune 500 companies to national networks. The company's success is attributed to its unwavering focus on media, significant investments in team and technology, and a deep-seated commitment to client service that builds trust and fosters long-term relationships.

Recent accomplishments include securing the media planning and buying contract for the Maryland State Lottery and a portion of a $246 million contract with the University of Maryland Global Campus. These achievements, along with contracts from a healthcare technology company and a national home services network, underscore Media Works' ability to thrive and expand in a highly competitive industry. The agency leverages cutting-edge tools such as The Trade Desk for programmatic advertising, ensuring clients benefit from transparent and highly effective campaigns.

Looking forward to 2026, Media Works is poised for continued growth, with strategic leadership changes that aim to preserve the company's foundational values. Michele Selby will transition into a strategic consultant role, paving the way for Melissa Davis to take over as president. This leadership evolution, complemented by other internal promotions, highlights the agency's dedication to talent development and its steadfast commitment to delivering superior media services. These developments not only reinforce Media Works' position in the market but also signal its readiness to meet future challenges and opportunities in the media services landscape.