OvareGroup Consolidates Agency Brands Under TogetherWith to Redefine Creative Collaboration

OvareGroup has announced a significant consolidation of its agency brands, including AdCucina, &Well, and PowerScoppechio, under the new banner of TogetherWith. This move represents a strategic departure from the traditional holding-company model, aiming to unite the collective expertise of these agencies into a single entity. TogetherWith will operate creative hubs in Louisville, Miami, and Buenos Aires, fostering a unique environment where the creative tension between diverse markets and perspectives drives innovation.

Santiago Puiggari, founding partner of TogetherWith, emphasized the transition from a strategic partnership to a unified team with a shared vision for the future of creativity. Heidi Singleton, Chief Creative Officer, highlighted how the contrast between cities, languages, and viewpoints within the agency is instrumental in generating the best ideas for clients. This innovative approach has already shown promise, benefiting a prestigious roster of clients such as KFC, GE Appliances, and Dell.

Looking ahead, TogetherWith plans to expand its Louisville team through new hires and introduce a comprehensive brand identity. Brandi Lafontaine, CEO, pointed out the integration of technology and AI capabilities into the agency's structure, which is expected to unlock new creative possibilities. This merger not only exemplifies a bold step towards creative evolution but also bridges borders, brands, and disciplines, setting a new standard for creative collaboration in the industry.