Measurement Crucial for Employee Engagement Success, Study Reveals

June 12th, 2024 12:00 PM
By: HRmarketer Editorial

A new study by's HR Research Institute highlights the importance of measuring and tracking metrics for successful employee engagement initiatives. The research provides insights into current trends, challenges, and best practices for fostering engagement and boosting productivity in the workplace.

Measurement Crucial for Employee Engagement Success, Study Reveals

Organizations that prioritize measurement and analytics in their employee engagement efforts are seeing significant success, according to a new study by's HR Research Institute. The research reveals that 88% of companies with successful employee engagement initiatives measure engagement, compared to only 44% of those with lower engagement levels.

The study, detailed in the report ''s State of Employee Productivity and Engagement 2024', offers critical insights for human resources professionals seeking to enhance engagement and productivity within their organizations. It examines current trends, challenges, and best practices, providing a comprehensive overview of how leading companies are effectively fostering engagement and boosting productivity.

While 87% of organizations measure employee productivity, the study found no universally adopted metric. The most common method is tracking goal completion, which can serve as an effective tool for managers to assess productivity trends, especially in organizations that find it challenging to measure productivity directly.

The research also identified the top three traditional tools and technologies used by companies to boost productivity:

  • Document management and storage solutions (57%)
  • Collaboration and communication tools (55%)
  • Customer relationship management systems (47%)

Debbie McGrath, Chief Instigator and CEO of, emphasized the importance of management support in leveraging metrics, technology, and AI-powered tools for achieving high levels of employee engagement and productivity. She stated, 'To fully capitalize on these tools, we must also train our people, including managers, to use them effectively.'

The findings of this study have significant implications for HR professionals and business leaders. By highlighting the strong correlation between measurement practices and engagement success, the research underscores the need for data-driven decision-making in human resources management. Organizations that invest in robust measurement and analytics capabilities are likely to see improved employee engagement and, consequently, enhanced productivity and business performance.

Furthermore, the study's insights into productivity measurement methods and popular productivity-boosting tools provide valuable guidance for HR professionals looking to implement or improve their engagement and productivity initiatives. The emphasis on goal tracking as a common productivity metric suggests that organizations struggling with measurement could benefit from implementing goal-oriented frameworks.

The research also points to the growing importance of technology in driving engagement and productivity. HR professionals should consider evaluating their current tech stack and exploring opportunities to integrate document management, collaboration, and customer relationship management tools to support their workforce.

As the workplace continues to evolve, particularly in the wake of recent global changes, the ability to effectively measure and improve employee engagement and productivity will be crucial for organizational success. This study provides a roadmap for HR professionals to navigate these challenges and create more engaged, productive work environments.

The full report,'s State of Employee Productivity and Engagement 2024, is available for download, offering additional insights and actionable strategies for HR professionals. Additionally, a recording of the research presentation, Engagement in Action: From Data Insights to High-Performance Practices, is available for on-demand viewing, providing further context and analysis of the study's findings.

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