D1 Training Launches The Turf Podcast to Expand Brand Content and Franchise Development

D1 Training has launched The Turf: Powered by D1, a new podcast hosted by founder and CEO Will Bartholomew that features conversations with athletes, coaches, and influencers about training methodologies and performance excellence. The series, which premieres August 27 with Vanderbilt Head Football Coach Clark Lea, represents a strategic expansion of the fitness franchise's content offerings while solidifying its position in the athletic training industry.

The podcast's launch coincides with D1 Training reaching a significant milestone of 150 open locations nationwide, positioning the company as one of the fastest-growing franchise systems in the country. Bartholomew explained that the podcast serves dual purposes: showcasing the brand's training environment and producing motivational content for audiences ranging from young athletes to seasoned professionals. Filming inside our facilities allows us to showcase D1's world-class training environment while producing content that motivates everyone on their journey to greatness, Bartholomew stated.

The inaugural episode features a personal conversation between Bartholomew and Coach Lea, whose relationship spans decades from their high school days to their current professional connection. Lea, whose son trains at a D1 facility while Bartholomew's son plays linebacker for him at Vanderbilt, emphasized the program's broader impact: I'm a big believer in training and what D1 is doing to help athletes of all ages. The discipline, the goal setting, the deferred gratification – those are life lessons we can't take for granted.

Upcoming episodes will feature high-profile guests including Super Bowl champion Golden Tate, Cy Young Award winner R.A. Dickey, Olympic gold medalist Shawn Johnson, and country music star Chase Rice. The diverse guest list demonstrates the podcast's appeal beyond traditional athletic audiences and aligns with D1's expansion strategy. The content is available on major platforms including Apple Podcasts, Spotify, and YouTube.

Bartholomew connected the podcast initiative to the company's broader franchise development goals, noting that franchise development is about more than opening doors; it's about building a movement. This podcast gives us another way to spread the D1 story, celebrate our athletes, and showcase the culture that makes this brand so special. The content expansion comes as D1 continues to grow its franchise network, with over 200 additional locations in various stages of development nationwide.