Hammer & Nails Expands Its Grooming Empire with 51st Location in Santa Monica

Hammer & Nails, a brand that has become synonymous with providing elevated grooming experiences for modern men, has recently celebrated the opening of its 51st location in Santa Monica, California. This new outlet, situated at 12121 Olympic Blvd, was inaugurated with a grand opening event on July 26, attracting community leaders, influencers, and notable figures such as UFC Hall of Famer Urijah Faber, who has joined the brand as an ambassador and investor. The event offered attendees a glimpse into the brand's signature masculine and design-forward environment, complete with shop tours, refreshments, and complimentary grooming services.

The Santa Monica location is set to offer men a fully tailored grooming experience, featuring precision haircuts, shaves, classic hand and foot care, and the brand's unique whiskey-infused foot treatment. Aaron Meyers, CEO of Hammer & Nails, highlighted the importance of this expansion, stating, Santa Monica represents a key milestone in our journey to redefine the men's grooming industry across the U.S. The brand's vision is to revolutionize the way men approach self-care by making premium, holistic services accessible nationwide.

This opening not only marks Hammer & Nails' tenth location in California but also brings the brand closer to its ambitious target of operating 100 shops across the country by the end of 2026. The rapid expansion is fueled by a successful franchise model that appeals to entrepreneurs and investors with a passion for wellness, hospitality, and community building. Fes Russell, the owner of the Santa Monica location, expressed his excitement about introducing Hammer & Nails to a city that cherishes wellness and style, providing men with a distinctive space to focus on their grooming and confidence.

In addition to its wide range of services, Hammer & Nails offers a membership model that grants access to premium offerings such as extended massage time, aromatherapy steamed towels, and custom technical detailing. This model is designed for men who seek a comprehensive grooming experience in a masculine setting, enhanced by curated spirits and the fellowship of fellow members. With its latest opening, Hammer & Nails continues to elevate the standards of the men's grooming industry, blending luxury, comfort, and community in every location.