Sonny’s BBQ Strengthens Leadership Team to Fuel Growth and Franchise Expansion

Sonny’s BBQ, a prominent player in the barbecue restaurant sector, has announced significant additions to its executive team, marking a strategic move to accelerate its growth and franchise expansion efforts. The appointment of Matt Zeiger as Chief Financial & Development Officer stands at the forefront of this initiative. Zeiger's impressive track record in financial and operational leadership within the restaurant franchise industry positions him as a key figure in Sonny’s BBQ's future endeavors.

George McAllan, Chief Growth Officer at Sonny’s BBQ, emphasized Zeiger's proven ability to foster growth and operational efficiency, citing his impactful roles at Yum! Brands and as CEO and CFO of Quality Restaurant Group. This expertise is expected to be instrumental in navigating the company's expansion plans and enhancing its market position.

Further strengthening its leadership team, Sonny’s BBQ has also welcomed Debbie Pirone as Director of Training & Operations Support and Eric High as Director of Franchise Relations. Pirone's focus on elevating employee training programs and High's dedication to fostering franchisee relationships underscore the company's commitment to operational excellence and sustainable growth. These strategic hires reflect Sonny’s BBQ's investment in its human capital and infrastructure to support its ambitious growth trajectory.

With nearly 100 locations across the southeast, Sonny’s BBQ is poised to leverage its rich heritage and culture to attract top-tier talent and franchise partners. The company's leadership enhancements signal a clear intent to solidify its standing in the competitive barbecue restaurant market. For those interested in exploring franchise opportunities with Sonny’s BBQ, more information can be found at https://sonnysbbqfranchise.com/.