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Burn Boot Camp Acworth Owners Receive 2025 Mark of Excellence Award for Membership Excellence

Curated News for the HR Professional September 17, 2025
By HRMarketer News Staff
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Burn Boot Camp Acworth Owners Receive 2025 Mark of Excellence Award for Membership Excellence

Summary

Caroline and Daniel Jones of Burn Boot Camp Acworth have been recognized with the 2025 Mark of Excellence award for maintaining over 600 members, highlighting the franchise's successful business model and community impact in the fitness industry.

Full Article

Caroline and Daniel Jones, owners of Burn Boot Camp in Acworth, have been named recipients of the brand's 2025 Mark of Excellence award, recognizing locations that maintained 600 or more members from June 1, 2024, through May 31, 2025. The Joneses, who have been part of the Burn Boot Camp family for over six years, operate three successful gyms in Georgia: Acworth, Cartersville, and Kennesaw. Their first location opened in Kennesaw in 2018, followed by Acworth in August 2022 and Cartersville in February 2024.

Caroline Jones expressed that receiving the award is an incredible honor, reflecting the passion and dedication of their team in supporting members and creating positive community impact. Burn Boot Camp Acworth serves over 800 members, focusing not only on fitness but also on building confidence, fostering connections, and generating positive change in the Acworth area and beyond. This local success contributes to Burn Boot Camp's nationwide mission, which spans 44 states and more than 375 locations.

Morgan Kline, CEO and co-founder of Burn Boot Camp, emphasized that the award honors franchise partners like the Joneses who exceed expectations through dedication to empowering members and creating meaningful experiences. The Joneses exemplify multi-unit franchise success within the brand. According to the 2025 Franchise Disclosure Document, Item 19, which reports 2024 unit performance, Burn Boot Camp delivers strong results for its franchise partners, 80% of whom are women. Average annual revenue per location is approximately $700,000, with top-performing gyms generating up to $1.6 million, and a systemwide average EBITDA of $114,000. Prime territories are available nationwide, and more information can be found at https://burnbootcampfranchise.com.

Founded in 2012 by Devan and Morgan Kline, Burn Boot Camp is a national fitness concept focused on helping women and their families adopt healthy lifestyles by building strength and confidence. The Burn Boot Camp App extends this mission through Burn On Demand, offering users access to expert fitness, recovery, and educational content across 18 categories. This award underscores the viability and impact of the franchise model in the fitness and wellness sector, providing insights for HR and talent management professionals on successful business strategies and community engagement.

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