HRO Today Announces 2025 Baker's Dozen Customer Satisfaction Rankings for Recognition Services

HRO Today has released its 2025 Baker's Dozen Customer Satisfaction Ranking for recognition services, with Workhuman, Madison Recognition, C. A. Short, Engage2Excel, and Point Recognition achieving the top five positions. The rankings are based on comprehensive analysis of over 300 usable surveys completed by 223 different client companies of the ranked providers, ensuring the results reflect genuine customer experiences rather than editorial opinions.

The methodology employs a predetermined algorithm that evaluates three critical subcategories: service breadth, size of deals, and quality of service. Each category is weighted based on importance, with HRO Today calculating scores for all three subcategories as well as an overall composite score. This rigorous approach ensures that only organizations earning the highest ratings from their customers across all measured dimensions are included in the final ranking.

Feedback is collected annually through an online survey distributed directly to buyers via HRO Today mailing lists and indirectly through service providers. The Baker's Dozen rankings have become an essential resource for HR leaders, who rely heavily on these objective evaluations when selecting HR service providers across six different categories. For complete details and the full list of winners, readers can visit https://www.hrotoday.com.

The significance of these rankings extends beyond mere recognition, as they provide valuable insights into which recognition service providers consistently deliver superior customer satisfaction. In an industry where employee engagement and retention are critical organizational priorities, having reliable data on vendor performance helps HR professionals make informed decisions that directly impact workplace culture and productivity. The Baker's Dozen rankings serve as an independent validation of service quality, enabling companies to choose partners that can effectively support their employee recognition strategies and contribute to overall business success.