Hupside Warns AI Efficiency Focus Risks Idea Homogenization, Promotes Original Intelligence Measurement

As organizations accelerate artificial intelligence adoption, talent assessment platform Hupside co-founder Jonathan Aberman warns that prioritizing technological efficiency without measuring human originality could lead to widespread homogenization of ideas and strategies. Aberman, an entrepreneur and innovation strategist, contends that while AI offers clear efficiency gains similar to past technological transformations, it fundamentally differs in its inability to generate truly novel insights.

Aberman explained that Hupside addresses what he identifies as a critical gap in AI adoption: identifying people who work effectively with AI. Recent studies have shown that 95% of companies have not seen an ROI from AI adoption, indicating that technology implementation alone is insufficient. Hupside's approach centers on measuring what the company calls Original Intelligence through its Hupchecker platform, which quantifies originality through a new metric called the Original Intelligence Quotient (OIQ).

The stakes for successful AI transformation are higher than in previous technological shifts because AI changes the very nature of human contribution, Aberman noted. Organizations that only focus on efficiency risk entering a race to the bottom where everyone uses the same tools to produce similar ideas at identical speeds. This erodes differentiation and long-term profitability. In contrast, organizations that intentionally combine AI with human originality will build lasting competitive advantage.

Hupside's methodology differs from traditional assessments that focus on personality traits or fixed rubrics. Instead of measuring traits, the platform evaluates outcomes by comparing how a person's ideas stack up against both human responses and AI baselines, mapping them into what Aberman calls an idea space. This approach provides organizations with an objective measure of originality in action rather than subjective judgments about creativity or productivity.

The platform's applications extend across multiple sectors, including government and public initiatives where the risks of AI adoption without proper human oversight are particularly significant. For consultants advising on transformation, OIQ data serves as a benchmark for progress management and change guidance. In the private sector, the technology helps identify value creators in areas ranging from product development to investment evaluation.

Educational institutions represent another critical application area, as students growing up with AI as a constant presence need to learn how to think beyond algorithmic outputs. Aberman believes Original Intelligence should become part of standard curriculum because the future belongs to those who can use AI while maintaining independent thought. As AI takes over routine tasks, human originality becomes the defining measure of human value and what Aberman describes as a survival skill for businesses, governments, and individuals.

Hupside's role in this evolving landscape is to make originality visible, measurable, and scalable through tools that ensure humans remain at the helm of innovation. The company's approach provides organizations with what Aberman calls a heatmap of where originality exists within their workforce, serving as a roadmap for building teams that don't just adapt to technological change but actively shape future developments.