YY Group Partners with B2i Digital to Boost Investor Awareness in On-Demand Staffing Sector

YY Group Holding Limited has entered into a strategic partnership with B2i Digital to expand investor awareness of its technology platforms in the on-demand staffing and integrated facility management sectors. The collaboration aims to present YY Group's next-generation solutions that serve over 300 clients across twelve countries, focusing on growth, financial performance, and market expansion.

David Shapiro, CEO of B2i Digital, stated that YY Group presents a compelling story for investors interested in the digital transformation of workforce management and facility services. This partnership underscores the increasing investor interest in technology-enabled labor solutions amid the rapid expansion of the gig economy.

Fu Xiaowei, Founder and CEO of YY Group, emphasized that the partnership with B2i Digital will help communicate the company's growth story and expansion plans to the investment community. As YY Group continues to scale operations across Europe, Asia Pacific, Australia, and the Middle East, this collaboration will enhance visibility with investors who understand the transformative potential of technology-enabled labor solutions.

YY Group operates through two synergistic business segments: the YY Circle Super App, which connects hospitality businesses with pre-qualified, on-demand workers and has facilitated over 9 million man-hours of service delivery, and the YY Smart iClean App, which provides IoT-enabled cleaning management solutions for commercial facilities.

The company's financial performance demonstrates strong market traction, with 2024 revenue reaching $41.1 million, representing a 29.3% increase, and gross profit of $5.3 million, up 44.0%. The expansion strategy includes recent entries into markets such as Singapore, Malaysia, Australia, and the UK, positioning YY Group for continued growth in the technology-enabled staffing sector.

This partnership reflects the broader industry trend toward digital transformation in human resources and facility management, highlighting the increasing importance of technology platforms in addressing workforce challenges. For additional information about the companies involved, visit B2i Digital and YY Group's corporate website.