HUSK Launches Custom Wellness Platform to Address Growing Corporate Focus on Employee Wellbeing

HUSK, a leading multi-solution wellness technology company, has introduced HUSK Challenge, a custom wellness platform designed to motivate employees toward healthier choices while connecting teams through friendly competition. The platform emerges as employers increasingly recognize that employee wellbeing directly correlates with organizational wellbeing, prompting a reprioritization of workplace benefits toward more holistic wellness approaches.

As company leaders and human resource managers recognize the evolving needs of their workforce, employee wellbeing is becoming synonymous with organizational wellbeing, according to Erin Markowski, HUSK President & COO. Employers are reprioritizing the benefits they offer and seeking a more holistic wellness approach. HUSK Challenge addresses that need by providing an easy-to-launch platform that helps create a true wellness culture – one that fosters an inclusive, collaborative environment, and inspires healthy behavior.

The platform offers physical activity, mindfulness, and nutrition challenges with features designed to engage diverse workforces. A real-time leaderboard encourages participation and connects remote, hybrid, and in-person teams through competitive elements. Employees can log healthy living activities to earn points, participate in team chats and newsfeeds that foster connection, and sync the platform with top fitness devices including compatibility with Apple Health and Google Fit.

HUSK Challenge provides custom challenges for well-being, physical activity, mindfulness and nutrition, with diverse movement challenges tailored to every employee's preferred way to move. The platform includes reporting tools that provide insights to measure participation and evaluate program impact, while administration and support are provided by HUSK for turnkey implementation. Employers can access additional information through huskwellness.com.

Workplace wellness goes beyond encouraging movement or tracking steps; it's about ensuring that employees thrive, Markowski concluded. HUSK Challenge gives employers the ability to encourage collaborative wellness, helping employees live healthier lives while building a sustainable, high-performing workplace culture with higher productivity, lower absenteeism, and reduced turnover. The platform represents HUSK's latest innovation in its comprehensive wellness offerings, which include nutrition, mental health, wellness rewards, movement, and a wellness marketplace serving over 70 million people through corporate wellness programs and health plans.