Intellum and FreshCognate Forge Strategic Partnership to Transform Enterprise Learning

Intellum has announced a strategic partnership with FreshCognate, an educational strategy, instructional design, and media company. This collaboration enables enterprises to combine Intellum's industry-leading learning platform with FreshCognate's boutique, end-to-end approach to educational strategy and execution, delivering learning experiences that drive measurable business impact at scale.

FreshCognate distinguishes itself from typical instructional design firms through its team of innovators and creatives specializing in the strategy and execution of high-quality, high-impact learning experiences. The company partners with organizations to address complex educational challenges ranging from LMS evaluation and implementation to skills assessment and delivery, ensuring every initiative aligns with clear business objectives and outcomes.

Dan Hynes, SVP of Partnerships at Intellum, emphasized the strategic alignment between the two companies. "FreshCognate's ability to design and deliver learning programs that truly move the needle aligns perfectly with our mission to turn learning into growth," Hynes stated. "Together, we're equipping our clients with the expertise, tools, and insights needed to build engaging, scalable learning initiatives that deliver tangible results."

Through this partnership, Intellum customers gain access to FreshCognate's strategic consulting, creative design, and long-term partnership model. This enhanced offering provides deeper analytics, personalized recommendations, and solutions designed to evolve alongside business needs. Each initiative is crafted to be data-informed, future-focused, and aligned with organizational goals, addressing the growing demand for learning programs that demonstrate clear return on investment.

Doug Pietrzak, Founder of FreshCognate, highlighted the five-year relationship between the companies and their shared vision for transforming enterprise education. "At FreshCognate, we're not a typical design firm; we're a boutique of creatives that takes a measured, innovative approach to solving complex educational challenges at scale," Pietrzak explained. "Intellum's technology provides the perfect foundation for us to deliver the kind of high-quality, impactful learning experiences we specialize in—from executive training to product education."

The partnership represents a significant development in the enterprise learning space, where organizations increasingly seek integrated solutions that combine robust technology platforms with sophisticated educational strategy. By merging Intellum's AI-first learning platform with FreshCognate's boutique consulting approach, the collaboration addresses the critical need for learning programs that not only engage participants but also drive measurable business outcomes and support long-term organizational growth through scalable education solutions for customers, partners, and employees.

This partnership signals a broader industry shift toward integrated learning ecosystems that combine technological innovation with strategic educational design. For HR technology vendors, the collaboration demonstrates the growing market demand for comprehensive solutions that bridge the gap between learning technology and measurable business outcomes. The emphasis on data-informed approaches and ROI-focused learning initiatives reflects the increasing pressure on HR and learning functions to demonstrate tangible value to organizational leadership.

The integration of boutique consulting services with enterprise learning platforms creates new opportunities for vendors to differentiate their offerings in a competitive market. As organizations continue to prioritize skills development and employee growth, partnerships like this one highlight the importance of combining technological capabilities with strategic educational expertise to deliver meaningful learning experiences that drive organizational success.