Datavault AI and GFT Rewards Forge Partnership to Revolutionize Mobile Incentives with ADIO(R) Technology
June 4th, 2025 2:45 PM
By: HRmarketer Editorial
Datavault AI Inc. and GFT Rewards have entered into a strategic partnership to utilize ADIO(R) technology for delivering tokenized or cash-based mobile rewards, marking a significant advancement in Web3 retail marketing.

The collaboration between Datavault AI Inc. (NASDAQ: DVLT) and GFT Rewards is set to transform the landscape of mobile incentives through the deployment of ADIO(R) inaudible-tone technology. This partnership enables the real-time delivery and redemption of rewards across various high-traffic venues, including airports, retail stores, and entertainment hubs, by embedding encrypted audio signals in ads and digital content. The initiative not only enhances consumer engagement through personalized offers but also positions Datavault AI at the forefront of the burgeoning mobile coupon market, projected to exceed $1.6 trillion by 2030.
For human resources professionals and the broader HR industry, this development underscores the evolving nature of employee rewards and recognition programs. The integration of Web3 technologies into mobile incentives offers a glimpse into the future of workplace benefits, where tokenized rewards could play a pivotal role in attracting and retaining talent. Business leaders, particularly those in retail and consumer-facing sectors, may find this technology instrumental in crafting more engaging and effective marketing strategies, thereby driving sales and customer loyalty.
The implications of this partnership extend beyond immediate financial gains for the involved companies. It represents a shift towards more immersive and interactive consumer experiences, leveraging the latest in AI and Web3 technologies. As businesses continue to navigate the digital transformation, collaborations like this highlight the importance of innovation in staying competitive and meeting the ever-changing expectations of consumers and employees alike.
Source Statement
This news article relied primarily on a press release disributed by InvestorBrandNetwork (IBN). You can read the source press release here,
