Flimp's Open Enrollment Report Reveals 70% Average Engagement Across Industries

Flimp, a leading provider of employee benefits communications and decision-support tools, has released its 2023-24 Open Enrollment Case Study and Trends Report, revealing an average engagement rate of 70% across campaigns from 235 employers in 14 industries, encompassing 842,000 employees. The report underscores the growing importance of multimedia and mobile-friendly benefits communications in the human resources sector.

The study, which analyzed 255 campaigns targeting over 842,000 employees, showcases the effectiveness of Flimp's Digital Postcards in reaching diverse workforce populations, including remote, in-office, and field-based employees. These Digital Postcards, built and hosted on the Flimp Canvas platform, incorporate videos, benefits guides, and decision-support tools, distributed through various channels such as email, text, and QR codes on printed materials.

Notably, first-time users of Flimp's Digital Postcards experienced an even higher engagement rate of 87%, indicating a strong appetite for innovative benefits communication methods. The multichannel approach resulted in a significant increase in mobile views, reaching 19% this year, highlighting the growing trend of employees accessing benefits information on their smartphones.

Wayne Wall, CEO of Flimp, emphasized the importance of these engagement rates, stating, "Our clients' exceptional engagement rates are what keeps our retention rates so high year after year. Clients love that we can help them create, distribute, and track performance of their benefits communications to ensure employees are educated, engaged, and empowered to make the right benefits decisions."

The report provides valuable insights for HR professionals and business leaders, breaking down engagement rates by industry. Construction led with an impressive 117% engagement rate, followed by banking and financial services at 90%, and consumer products and retail at 89%. These figures demonstrate the varying levels of employee interest in benefits information across different sectors, which can inform targeted communication strategies.

Other key findings from the report include an average time spent on content of 1 minute, over 415,000 total actions taken (including video views), and the use of countdown clocks in over 37% of campaigns. The report also noted the inclusion of 1,106 videos across the 255 campaigns, further emphasizing the role of multimedia content in engaging employees.

The effectiveness of QR codes was also highlighted, with a 70% engagement rate and mobile rates climbing to 29% for Flimp-created QR codes. This data points to the growing acceptance and use of QR technology in benefits communication, offering HR departments an additional tool to reach employees effectively.

For human resources professionals and business leaders, this report provides crucial insights into the evolving landscape of employee benefits communication. The high engagement rates across various industries suggest that investing in multimedia, mobile-friendly, and interactive communication tools can significantly improve employee understanding and participation in benefits programs.

The success of Digital Postcards and the increased mobile engagement rates indicate a shift towards more flexible, accessible benefits information. HR departments may need to consider adapting their communication strategies to include more digital and mobile-friendly options to meet the preferences of modern workforces.

Furthermore, the industry-specific engagement rates offer valuable benchmarks for companies to assess their own benefits communication effectiveness. Industries with lower engagement rates, such as manufacturing (51%) and recreation, hospitality, and tourism (43%), may need to reevaluate their approaches and consider adopting more engaging communication methods.

As employee benefits continue to play a crucial role in attraction and retention strategies, effective communication of these benefits becomes increasingly important. The findings from Flimp's report suggest that a multi-channel, multimedia approach to benefits communication can lead to higher engagement rates, potentially resulting in better-informed employees and more effective utilization of benefits programs.

HR professionals and business leaders can use these insights to refine their open enrollment strategies, potentially leading to improved employee satisfaction, better benefits utilization, and ultimately, a more engaged and productive workforce. As the landscape of work continues to evolve, staying ahead of communication trends in benefits will be crucial for organizations looking to maintain a competitive edge in talent management.

Source Statement

This news article relied primarily on a press release disributed by 24-7 Press Release. You can read the source press release here,