G6 Hospitality Expands Corporate Partnerships with 150+ New Clients in 2025

G6 Hospitality has demonstrated substantial growth in its corporate partnerships, securing over 150 new corporate clients in 2025 through strategic outreach and tailored hospitality solutions. The company's aggressive expansion strategy has targeted key industries including construction, transportation, agriculture, retail, and transitional housing, with a primary focus on businesses in Texas, California, and Florida.

The hospitality franchisor has achieved remarkable success, conducting more than 500 meetings with potential and existing corporate accounts nationwide. This approach has yielded impressive results, with approximately 50 new corporate accounts added monthly since January 2025. The company's franchise partner, Natson Hotel Group, experienced over two times growth in corporate revenue when comparing the first quarters of 2024 and 2025.

Corporate clients are benefiting from a range of advantageous offerings, including discounts averaging 10-12%, 30-day credit facilities, dedicated customer service, and streamlined booking processes. The company has implemented corporate profile codes that automatically apply discounts through its My6 app and website, providing convenience and cost-effectiveness for business travelers.

CEO Sonal Sinha emphasized the strategic importance of diversifying the client base, noting that these corporate relationships create consistent occupancy across their network of locations. The collaborative approach with franchise partners has been crucial in identifying and securing valuable corporate relationships.

The company's current strategy extends beyond acquiring new clients, with plans to re-engage former clients and extend contracts with existing 2024 accounts. This approach demonstrates a comprehensive and nuanced corporate development strategy that goes beyond simple client acquisition.

With nearly 1,500 economy lodging locations under the Motel 6 and Studio 6 brands, G6 Hospitality is positioning itself as a key player in providing accessible and affordable lodging solutions for businesses across various sectors. The company's recognition in the 2024 Entrepreneur Franchise 500® report and its commitment to diversity further underscore its strategic market positioning.