Hispanic Public Relations Association Announces New Leadership for 2025-2027 Term

The Hispanic Public Relations Association (HPRA) has selected a diverse and accomplished board of directors for its 2025-2027 term, highlighting the organization's commitment to amplifying Latino voices and perspectives in the communications industry. The newly appointed leadership team comprises professionals from agency, corporate, government, education, non-profit, and independent consulting sectors.

Under the presidency of Sonia V. Diaz from Zaid Communications, the board represents a strategic effort to strengthen the organization's impact and continue its mission of professional development and diverse talent representation. The leadership team will focus on key committees addressing programming, communications, fundraising, scholarships, and the annual ¡BRAVO! Awards.

The board's composition reflects the growing importance of diverse talent in communications. With representatives from prominent organizations such as Hilton, Aflac, Edelman, and various specialized communications firms, the HPRA is positioning itself as a critical resource for Hispanic communications professionals.

Of particular significance is the organization's commitment to student mentorship and professional development. By providing scholarships, mentorship opportunities, and access to industry leaders, HPRA is actively working to create pathways for emerging Hispanic communications professionals.

The new board's strategic centralization of efforts indicates a focused approach to serving members, brands, agencies, partners, and scholars nationwide. This approach suggests the organization is adapting to the evolving landscape of communications and multicultural representation.

With nearly four decades of experience since its founding in 1984, HPRA continues to be a pivotal organization in promoting multicultural initiatives and professional growth in the public relations and communications industry. The 2025-2027 board of directors represents a forward-thinking approach to addressing the complex communication needs of an increasingly diverse professional landscape.