HR.com Unveils Advisory Board for State of Employer Branding 2025 Study

HR.com has announced the formation of a new advisory board for its State of Employer Branding 2025 study, bringing together a panel of industry-leading experts to shape the future of employer branding strategies. This initiative aims to provide HR professionals with crucial insights into enhancing their employer brand through company culture, digital media, and performance metrics, ultimately improving their ability to attract and retain top talent.

The advisory board, composed of veterans and thought leaders from various sectors, will collaborate with HR.com's HR Research Institute (HRRI) to develop practical, actionable strategies for HR teams. Their collective expertise is expected to help organizations align their culture and values with their recruiting efforts, fostering stronger connections with high-caliber talent in an increasingly competitive job market.

The newly appointed State of Employer Branding 2025 Advisory Board includes notable industry figures such as Kylie Denk, Employer Brand Manager at Index Exchange; Rachel Duran, Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise; Danica Ferrell, Recruitment Marketing Lead at MetLife; Dennis Mercier, Associate Director of Employer Branding & Recruitment Marketing at Biogen; and Marta Riggins, Strategic Consultant in Employer Brand & Employee Engagement.

Debbie McGrath, CEO and Chief Instigator of HR.com, emphasized the critical role of employer branding in today's competitive talent landscape, stating, "In today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand. Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach."

The research findings from this initiative will be published in a comprehensive report, offering detailed insights and recommendations for HR professionals. Additionally, a condensed two-page infographic will be made available, providing a quick reference for key points. To complement these resources, HR.com will host a virtual event on January 16, 2025, featuring informative sessions from various subject matter experts in the field of employer branding.

This study builds upon HR.com's previous research in the field, including the HR.com's State of Employer Branding and Recruitment Advertising 2024 report. The HR Research Institute regularly releases annual "State of the Industry" reports across various HR topic areas, providing valuable insights for HR professionals and organizations alike.

The formation of this advisory board and the upcoming study underscore the growing importance of employer branding in the HR industry. As organizations continue to face challenges in attracting and retaining top talent, the insights and strategies developed through this initiative are likely to play a crucial role in shaping effective HR practices in the coming years.

HR professionals and business leaders can expect the findings from the State of Employer Branding 2025 study to offer valuable guidance on leveraging company culture, digital media, and performance metrics to enhance their employer brand. This information will be particularly relevant as organizations navigate the evolving landscape of talent acquisition and retention in an increasingly competitive job market.

The HR.com initiative represents a significant step forward in providing HR professionals with the tools and knowledge needed to develop strong employer brands that resonate with potential and current employees. As the job market continues to evolve, the insights gained from this study and advisory board are likely to become invaluable resources for organizations looking to stay ahead in the war for talent.