SERI Launches ReThink Awards to Honor Innovation in Electronics Sustainability

The Sustainable Electronics Recycling International (SERI) has announced the opening of nominations for the 2025 ReThink Awards, a new initiative designed to celebrate organizations that are making significant strides in electronics sustainability through innovative and transformative approaches. This awards program seeks to highlight those who are not just improving existing processes but are reimagining the entire lifecycle of electronics to foster a more sustainable future.

Jeff Seibert, SERI’s Chief Provocateur, emphasized the need for a paradigm shift in how the electronics industry approaches sustainability. The ReThink Awards are set to recognize those who are leading this charge, challenging conventional practices and inspiring the industry to adopt more circular and sustainable models. Nominations are open to a wide range of stakeholders across the electronics value chain, from designers to recyclers, with no geographical limitations.

The criteria for the awards focus on the originality of the approach, the measurable impact of the initiatives, and their contribution to advancing electronics sustainability. Winners will be honored at the eSummit in Minneapolis, an event that gathers industry leaders to discuss and promote sustainability in electronics. The awards themselves, crafted from repurposed electronic components by artist Steve Heller, symbolize the transformative potential of rethinking waste into value.

This initiative is significant for human resources professionals and business leaders as it underscores the growing importance of sustainability in the electronics industry. It highlights the need for companies to innovate and adapt their practices to meet environmental challenges, which can also influence talent attraction, brand reputation, and compliance with evolving regulations. The ReThink Awards serve as a call to action for the industry to embrace bold, sustainable innovations that can lead to systemic change.