TOHT App Revolutionizes Workplace Feedback with Innovative HR Technology

In a rapidly evolving Human Resources technology landscape, TOHT App emerges as a significant player, offering innovative solutions for continuous and anonymous feedback within companies. Founded in 2024, this Brazilian company is positioning itself at the forefront of a market projected to reach USD 88.38 billion by 2033, according to a report by Spherical Insights & Consulting.

Vanessa Kadissi, Marketing Director at TOHT App, highlights the limitations of traditional performance evaluation practices, which often rely solely on direct managers' perspectives. "Feedback is often given in isolation, without considering the multiple interactions an employee has across different departments. This creates an incomplete perception of their competencies," Kadissi explains. TOHT App addresses this issue by implementing 360-degree feedback, incorporating insights from colleagues and leaders across various departments.

The importance of frequent, meaningful feedback is underscored by recent research. A study by Gallup and Workhuman revealed that 61% of employees who receive both feedback and recognition from their manager at least once a week are engaged. TOHT App responds to this need by offering 360-degree feedback twice a year, complemented by a continuous feedback system for day-to-day interactions.

One of the key challenges in creating a feedback culture is employee reluctance to participate, often due to fear of retaliation or lack of trust. TOHT App aims to overcome these barriers through its anonymous feedback format and by providing tutorials and guides on effective feedback practices. The platform also includes self-awareness assessments, such as the Big Five Personality Test, to enhance users' understanding of their behavioral traits and improve personal development.

The impact of a strong feedback culture in the workplace is significant. Kadissi outlines several benefits, including increased employee engagement, improved organizational climate, enhanced personal and professional development, and reduced turnover rates. "Effective feedback is specific, constructive, and development-oriented, focusing on observable behaviors within the company while providing clear and practical improvement suggestions," she emphasizes.

As the HR technology market continues to expand, tools like TOHT App play a crucial role in modernizing people management processes. By democratizing feedback and fostering a culture of continuous improvement, such platforms have the potential to significantly impact employee satisfaction, productivity, and overall organizational success.

For HR professionals and business leaders, the emergence of platforms like TOHT App represents an opportunity to transform traditional performance management practices. By leveraging technology to facilitate more frequent, comprehensive, and constructive feedback, organizations can create more dynamic and responsive work environments. This shift aligns with broader trends in HR technology, which increasingly focus on employee experience, data-driven insights, and agile performance management.

As companies worldwide adapt to changing workplace dynamics and employee expectations, the adoption of advanced feedback systems may become a key differentiator in attracting and retaining top talent. The success of platforms like TOHT App could signal a broader shift in how organizations approach employee development and engagement, potentially reshaping the landscape of human resource management in the years to come.